Microsoft Dynamics: What is CRM? What Microsoft Dynamics is all about?
Every successful organization need the right enterprise resource planning (ERP) and customer relationship management (CRM) software to help their employees to drive key business processes, making smarter and faster decisions and ensure they make the most of their assets and resources.
With Microsoft Dynamics CRM, a user can accomplish mission-critical tasks across their organization. It reduces the cost of doing business and improves customer services by connecting and streamlining the user’s supply chain. So, explore this article and know about Microsoft Dynamics CRM and its importance.
CRM
Customer relationship management (CRM) is a system for managing organization interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. CRM helps to reduce the costs and increases the profitability by organizing and automating business processes that foster customer satisfaction and loyalty.
Microsoft Dynamics CRM
Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft focused on magnifying customer relationships for any organization. Also, the product focuses mainly on Sales, Marketing, and Customer Service sectors, but Microsoft has been marketing Dynamics CRM as an XRM platform and has been encouraging partners to use its proprietary (.NET based) framework to customize it.
The CRM Solution can also be used to drive the sales productivity and marketing effectiveness for an organization, handle the complete customer support chain and provides the social insights, business intelligence, and other functionalities and features. As a product, Microsoft Dynamics CRM also offers complete mobile support for using CRM apps on mobiles and tablets.
MICROSOFT DYNAMICS CRM IS BEING OFFERED IN TWO CATEGORIES:
CRM ONLINE
CRM Online is a cloud-based offering of Microsoft Dynamics CRM where all the backend processes are managed on Microsoft servers. CRM Online is a subscription-based offering which is more preferred for organizations who may not want to manage all the technicalities involved in a CRM implementation. The user can get started with setting up their system in few days and access it on the web through their browser.
CRM ON-PREMISE
CRM On-premise is a customized and sturdy offering of Microsoft Dynamics CRM where the CRM application and databases will be deployed on the user servers. This offering allows the user to control all their databases, customizations, deployments, backups, licensing and all other network and hardware setups. Usually, organizations who want to go for a customized CRM solution prefers on-premise deployment as it offers better integration and customization capabilities.
From the functional standpoint, both the offerings offer similar functionalities but they differ mainly in terms of implementation.
ACCESSING CRM
Microsoft Dynamics CRM can be accessed through any of the following options:
- Browser
- Mobile and Tablets
- Outlook
MAJOR PRODUCT COMPETITORS
Microsoft Dynamics CRM is doubtlessly one of the top products in the CRM space. However, following are the other products that compete Microsoft Dynamics CRM.
- Salesforce.com
- Oracle
- SAP
- Sage CRM
- Sugar CRM
- NetSuite